In 2018 Tori ran a project to have a 5ft Gromit built out of LEGO, for the charity Art trail "Gromit Unleashed 2".
This was for Aardman Animation's Charity, "The Grand Appeal", to help raise money for the Bristol Royal Children's Hospital in the UK.
"Cracking Build Gromit" was built using 30,456 LEGO bricks and was on exhibition in Bristol for 8 weeks as part of the "Gromit Unleashed 2 " Art Trail.
Gromit was then later sold in a charity auction for £22,000.
All the proceeds For Cracking Build Gromit went towards building a new emergency department in the Bristol Royal Children's Hospital.
As part of this project, Tori ran one-on-one LEGO Stop-Motion Animation Classes at the Bristol Children's Hospital, as well as teaching LEGO Animation workshops for children at The Cabot Circus Shopping Centre in Bristol.
As part of this project, Tori ran one-on-one LEGO Stop-Motion Animation Classes at the Bristol Children's Hospital, as well as teaching LEGO Animation workshops for children at The Cabot Circus Shopping Centre in Bristol.
After Creating the initial Concept for "Cracking Build Gromit" Tori worked very closely with Child Engagement Senior Manager David Pallash for 5 months to bring her vision of a 'brick built Gromit' to life.
Credits
LEGO® Model Builders; Jolana Bercíková, Jana Hlízová, Libuše Plašilová.
They are all part of the LEGO team in Kladno, managed by Libor Udržal.
Other Members of the Kladno team include Petr Kučera, Tomáš Böswart and Pavel Holeček who were all responsible in helping bring the big dog to life.
Matthew Ashton - Vice President of Design at the LEGO Group said:
“Wallace and Gromit will always be a favourite of mine, so I am over the moon we have been given the opportunity to create our very own brick-built LEGO Gromit for The Grand Appeal. The charity does so much to support sick babies and children at Bristol Children’s Hospital, and we’re delighted to help them raise vital funds for such a cracking cause.
“I’m a huge fan of Aardman because of their winning combination of ‘cracking’ characters, heart-warming storytelling and painstakingly perfect animation!”
"The Big Dog meets The Boss"
June 26th 2018
at Aardman Animations in Bristol.
Nick Park (Creator of Wallace & Gromit) along with is wife, Mags, Meet "Cracking Build Gromit" for the first Time .
"LEGO is my favourite toy... After Plasticine!"
Nick park
Along side creating the concept for Cracking Build Gromit, Tori also ran a series of LEGO stop-motion Animation classes for children, to help raise more donations for the Bristol Royal hospital for children.
Combining her love for LEGO and Stop Motion Animation, Tori held The classes at the Main LEGO HQ in London, the Cabot Circus Shopping Centre in Bristol and the Bristol Royal Hospital for children.
Cracking Build Gromit was on public display in the Cabot Circus Shopping Centre for 2 months as part of the Gromit Unleashed 2, Charity Art Trail.
Anyone could come and pose and take a photo with Gromit. There was even a booth next to him where people could make donations to the Grand Appeal to support the Bristol Children's Hospital.
AUCTION NIGHT
Wednesday 3rd October 2018
Cracking Build Gromit was eventually sold in the 'Gromit Unleashed 2' charity auction.
along with all of the other artists versions of the big dog, The Grand Appeal raised over £3million in donations.
all proceeds went to support the Bristol Children's Hospital.
See below the other Artists versions that were made for the trail and sold in the auction.
Collection of photos from the Charity Auction Night
Cracking Build Gromit sold for £22,000. all of his proceeds went towards building the expansion and renovation of the children's Emergency Department in the Bristol Children's Hospital.
This until provides support for over 40,000 poorly babies and children every year.
One last cuddle with Gromit before he goes to his forever home
CRACKING RESULTS, GROMIT!
Cracking Build Gromit Also Had a Huge success for LEGO on Social Media.
Facebook
2m reach (very high for organic content on LEGO channels)
5% Engagement Rate (generally, 2-3% is a great result, anything 4% or higher is excellent) -
5% Engagement Rate (generally, 2-3% is a great result, anything 4% or higher is excellent) -
For clarity - this is calculated by Facebook based on the number of people who the video reached vs the number who then engaged with it (watched, commented, liked, shared). The higher the ER, the more engaging the content is
620,000 + video views
Instagram
Half a million reach (again, high for a LEGO channel)
Most watched and highest reaching video on LEGO's channel in the last 3 months
Most watched and highest reaching video on LEGO's channel in the last 3 months
Twitter
1,600 retweets
Half a million impressions
Half a million impressions